The field of nutraceuticals and functional foods is relatively new and many gaps exist in the knowledge base. Government regulatory bodies also face challenges in this new category of health products, which lies between foods and drugs. The Council of Responsible Nutrition (CRN), Washington D.C., declares all dietary supplement manufacturers to comply with dietary supplement-specific good manufacturing practices (GMPs). While the FDA is also encouraging to ensure that the industry is meeting GMPs by conducting inspections and putting forth stringent manufacturing standards the entire industry must adhere to. Still, the demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition. These demands and complexities are now tempting more and more manufacturers to opt for a CRM system.
AKA can handle your difficulties in marketing nutraceutical products. New product development and launch can prove costly while these products may be adopted just as rapidly as dissolved within the consumer base. In the nutraceutical industry, key segments for marketing success consist of building and maintaining customer service in addition to controlling costs to uphold profitability.